LaunchNight

A product reveal built around one moment: lights down, confetti up.

Venue

Event hall, Kigali

Guests

800

Services

Production, Stage design, Lighting & AV, Guest experience

The story

A brand launch for 800 guests and a livestream audience. Everything led up to a single reveal moment that had to land perfectly, both in the room and on camera.

01The brief
One reveal, two audiences
The room needed atmosphere and the stream needed clean shots. We designed the stage for both, with camera positions planned before a single truss went up.
02The build
48 hours from empty hall to show
Stage, screens, lighting rig and branded lounges were built in two days, with a full technical rehearsal the night before.
03The moment
Lights down, confetti up
On cue, the house lights dropped, the screens counted down and the product rose to a wall of confetti. That clip was everywhere the next morning.